ASUS marked a major milestone as its global CEO visited India for the first time, highlighting the company’s growing focus on the Indian market. During the visit, the brand introduced its latest premium laptop, the Zenbook S Ultra, at a special launch event.
The event also featured Raj Shamani, adding strong business and creator appeal to the product reveal. ASUS emphasized innovation, AI-powered performance, sleek design, and next-generation portability with the new device.
Company executives highlighted that Indian consumers are rapidly adopting premium laptops and AI-driven devices, making the country one of the most promising markets for future expansion. ASUS also signaled plans to deepen its presence through new launches, stronger retail reach, and customer-focused innovation.
Industry observers see the CEO’s first India visit as a strategic move that places India at the center of ASUS’s long-term global ambitions.
